Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.
In Your Creative Mind, you will discover an entirely different approach to the creative process. You will learn:
Even hugely successful companies – in fact, especially hugely successful companies – will ultimately fail if they don’t stay flexible. See what’s coming next and adapt, or, better yet, drive what’s coming next with Scott Cochrane’s excellent guide!
Marshall Goldsmith – The Thinkers 50, #1 Leadership Thinker in the World
If you ever looked at a new invention and thought, “how in the heck did they think of that?” this book is for you. If you’ve ever looked at a new innovation and thought, “I could’ve thought of that,” this book is for you too. Thanks to his decades of experience coaching the innovators and shakers and movers of our world, Scott Cochrane has the unique insight to both let us peak “behind the curtain” and motivate us to develop our own great ideas.
Bruce Turkel – CEO Turkel Brands, author, All About Them
Students of business, and life, will find that this book stimulates their thinking. Your Creative Mind helps us understand how to harness the power of our individual, and collective, minds.
Gerald Weber – CEO Fast-Fix Jewelry & Watch Repair
Your Creative Mind is a thought-provoking work that will challenge you and your business to think, to value the creativity that drives innovation, and, more importantly, to be committed to “what’s next?” and to understand how to achieve a successful outcome.
Luanne Lenberg - Senior Vice President- Retail Properties, Penn-Florida Companies